ACG is delighted to spotlight the launch of Soproni's heartwarming new campaign, "We Belong Together"! This special initiative celebrates the iconic Hungarian beer brand's 130th anniversary by beautifully highlighting the importance of human connections and showcasing a fresh, renewed image, all captured with the authentic touch of 35mm film.

The heartfelt campaign features an emotionally resonant advertisement directed by Budavári Balázs, focusing on the beauty of relationships through relatable, humorous scenarios. Soproni encourages cherishing shared moments and the bonds that unite us.

Shot on 35mm film with a focus on a timeless, romantic world of colours, textures and a close-knit group of actors who are friends in real life as well, the campaign emphasizes Soproni's presence in everyday moments of togetherness. In addition to the new campaign, the entire Soproni product range has received a packaging refresh with a new product on the horizon.

Katalin Perényi, Marketing Director of HEINEKEN Hungária Zrt., stated that the campaign aims to highlight the power of shared experiences and Soproni's long-standing role in bringing people together. The anniversary also marks an opportunity to showcase Soproni's renewed image while valuing their loyal consumers.

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