The rise of artificial intelligence is fundamentally transforming the media and advertising industries. As a leading agency on the Hungarian market, we are among the first to experience both the opportunities and dilemmas brought by AI. The many unanswered questions and the lack of regulation have led our CEO, @Niki Blaskó - who is also the president of MAKSZ (Association of Hungarian Communication Agencies) - to call for collaboration among the leading associations of the Hungarian communications industry.

The goal is to jointly develop Hungary's first comprehensive recommendation for the responsible use and self-regulation of AI, framed with transparent, collectively accepted market, legal, and ethical guidelines.

In addition to 11 professional organizations, KPMG, Baker McKenzie, and Microsoft have also joined the initiative. As a result of this unprecedented collaboration, the more than 100-page AI-Guide has now been completed. It offers versatile, practical knowledge not only for communication professionals, but for anyone who uses, teaches, or commissions work involving AI.

We’ve already studied it thoroughly - now it’s your turn! You can download it for free here: http://marcom-ai-guide.hu

‍