We created a series inspired by A4 “lost pet” posters made in Word, but instead of pets, we were looking for dinosaurs. The copy highlighted one interesting characteristic of each dinosaur. At the bottom of the posters, instead of tear-off phone numbers, we included the Zoo’s address.
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Our materials were created in the style of classic MISSING posters.
The layout, wording, and overall composition deliberately evoke homemade, photocopied posters — the kind produced by everyday users with basic desktop editing skills. This style is what gives the format its charm and character.