E.ON

VÍZILABDA

STORY

We treat AI as the ultimate all-rounder, yet it still has blind spots. So, when we saw AI failing to capture the true essence of our national sport, we made a decision: if the machine doesn't know water polo, we are going to teach it how to play that beautiful game professionally

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Let's throw the AI into the deep end.

The brand behind the idea was E.ON - the main sponsor of the Hungarian Water Polo Federation - and the activity was built around the 2025 Water Polo World Cup. We signed a high-class image-generating platform, and started with theory: at first, we loaded the rules of the sport. After that we selected the archive of the Federation, and also created a tutorial image pool, featuring the basic elements of the sport demonstrated by pro players.

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