PÖTTYÖS CITROM
LEMONARDO DA LIMCSI
STORY
We launched Pöttyös’s new lemon-curd flavored Túró Rudi with a fresh and vibrant campaign. The key visual was mouth-watering, and the TVC literally hit a loud note: a catchy pop music video that brought the exact same freshness as the new flavor.
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Sweet side of lemon
The "sweet side of lemon" headline perfectly captured the gourmet experience consumers could expect, while the catchy music provided a cross-generational connection, cutting through today's saturated ad environment straight to the consumers' hearts.
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