Soproni unfiltered lager
Any way you look at it
STORY
To ensure the best flavor, the yeast particles in unfiltered beer need to be mixed in, which is why it is recommended to gently flip the can before drinking (not shake it!).
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The upside-down lager
We highlighted this right from the start via the can's design using an upside-down Soproni logo, and then carried this idea through all communication materials.
We developed a signature greeting ritual for the campaign and, most importantly, collaborated with bloggers, vloggers, and influencers to spread the word: give the Soproni can a quick flip before opening.
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